What are nonreactive behavioral measures?

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Nonreactive measures are observations of behavior made without the person being aware that he or she is being observed.

Example / Application

Example: Non-Reactive Research

Application: This article offers information on the ligic of non-reactive research. An example of a non-reactive measure is given, this example explains that a researcher may obserse the behavior of drivers from a distance: whether drivers stopped at "stop" signs, or how many "stop" signs the drivers did not stop at. The observations can be made at any time of the day, if the driver was a male or female, whether the driver was also or with passengers, and whether other traffic was present.


Lammers, W. J., and Badia, P. (2005). Fundamental of Behavioral Research. California: Thomson and Wadsworth.

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