Joy Stratton
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Joy Stratton |  |
| Research Interests |
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| Intergroup Relations |
| Social Identity Theory Social Perception Black Sheep Effect Stereotyping Prejudice |
My primary research interests concern social perception, specifically the black sheep effect. Based on social identity theory, I have developed a line of research to identify how level of group identification and the type of audience moderate the black sheep effect. I also recently completed a Meta-analysis with Norman Miller and Brian Lickel on the black sheep effect and demonstrated that several factors, including type of norm violation, group entitativity, and importance of norm violation moderate the black sheep effect.
In addition, I am interested in stereotyping and prejudice. Recently I conducted a set of studies with my colleagues showing that emphasizing positive stereotypical information in an individual out-group target can increase liking for the out-group in general. We called this phenomenon positive stereotyping and draw on tenets from personalization theory and contact theory to explain why stereotypical information about an individual is more useful for boosting out-group perceptions than the same stereotypical information about the group as a whole or equally positive non-stereotypical information about either an individual or group target.
I also conduct research with Karen Hennigan at the Social Science Research Instituteon gangs and social identity. We are investigating how social identity concerns shape the behavior of gang members and how services and injunctions directed at gang members shape the gang as a whole. Our research methods contrast deterence theory, social identity theory, and small groups theory with each other. In line with small groups theory, we predict that injunctions will actually strengthen group ties, rather than deter individual gang members from engaging in gang-related behavior.
Related Websites: View My CV
