Berscheid, E., Dion, K., Walster, E., & Walster, W.G. (1971). Physical attractiveness and dating choice: A test of the matching hypothesis. Journal of Experimental Social Psychology, 7, 173-189.
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This study supported level of aspiration theory through two different experiments. The findings indicate that the more physically attractive the individual, the more socially desirable a date he/she requested, regardless of whether or not the possibility of rejection had been minimized or heightened. Attractive individuals chose more attractive dates than did unattractive individuals in both realistic and idealistic situations.
This study is important because this study found support for the principle of matching in social choice, whereas previous studies have failed to find support for the hypothesis that people in dating situations tend to pair off in terms of social desirability.